Very excited to finally share with you a project I’ve been working on for the last few months – rebranding for Han Ah Rum Korean Restaurant!
Han Ah Rum is a casual fine dining experience; purveying authentic, delicious Korean meals with a contemporary twist.
With aims to transform the current space into a modern dining precinct, Han Ah Rum will reinvent traditional Korean dishes with artistic plating and humble portions, designed for sharing between family and friends.
The Han Ah Rum brand is friendly and vibrant, reflecting the colourful nature of Korean cuisine and culture.
The restaurant will cater to the diverse demographic of the neighbourhood – from busy urbanites looking to grab a quick work lunch, bustling families and tourists, to the leisurely shoppers looking for a space to relax- Han Ah Rum will be a refreshing and welcoming destination.
A3 dinner place mat
A balance between traditional and modern, the logo is inspired by the hibiscus – the national flower of Korea. A distinguished and poetic design, the logo captures the emblem that symbolises “eternity” or “inexhaustible abundance”.
The Dinner menu is currently in production, can’t wait to see it! Most of the images were taken in a fun shoot a while ago – if you’re in town, do pop in for a bite, their food is truly amazing!
Reception signage mock up
A concept contemporary feature wall next to the lift
The floating light box at the entrance – very ethereal!
Han Ah Rum
6/B Causeway Bay Plaza One, 489 Hennessy Rd