Gauge Brisbane

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Gauge, the second space by Jerome Batten of Sourced Grocers,
this gorgeous new venture on Fish Lane is just one of those perfect establishments
that you can’t believe you’ve stumbled upon.

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Beautiful fit out encased with glass panels – the space is decked with smooth timber panels,
custom-made leather chairs, duck-egg blue palette, an open kitchen and coffee pumpin’ bench-
a minimal and suave delivery.

Driven by sustainable eating, Gauge continues to purvey artfully curated dishes made from
the freshest seasonal produce, whilst supporting local famers and makers.

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A more refined menu compared to Sourced Grocers – but equally delicious!

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House spaghetti, parsley & whey sauce, black garlic, cured egg yolk & crisp cabbage

IMG_9679Local prawn, macadamia cream & sorrel house ciabatta

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Gauge,
77 Grey Street, South Brisbane, 4101 QLD

Little Saigon Grill Riverside Branding

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A huge congratulations to my wonderful clients –
the team at Little Saigon Grill has recently opened their
second space at the Riverside Centre dining precinct!
Taking center stage at the beautifully revamped food court area –
I am so, so envious of the city workers who can enjoy the
sumptuous food offerings whilst enjoying the spectacular river view.

I was thrilled to be creating a new set of collaterals for Little Saigon Grill,
and to see the branding carried across to a new environment
(read about my first branding project for them here!)
Although I’ve yet to get a chance to pop by since their grand opening,
(oh the perils of full time work haha) I will definitely pop to the city to document the designs in action!

Meanwhile, here’s a peek at some of the menu boards and marketing materials:

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The menus are to be printed on wood blocks that’s loving hand-crafted by a local artisan.

… And that’s also another reason to fall in love with this restaurant –
owners Tony & Thanh’s never loses sight of their vision for Little Saigon Grill
staying committed to their raison d’être despite all the challenges along the way,
I find their infectious passion for good food and continuous support for local design to be truly admirable.

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Pop on over to 123 Eagle Street, Riverside Food Court,
Brisbane CBD, QLD 4000 and prepare to feast!

Freshly Branding

This year has absolutely hurled by (I cannot believe it’s mid April!)
I’ve been on a design high –
squirreling away at night and working on several visual identities
for new brands across Brisbane and Sydney!

… And here’s a teaser!

Freshly is a juicery & healthy foods concept, purveying
nutritious, wholesome juices, salads and wraps.
Their first location will be in Brisbane – to be announced soon!

I created the name Freshly – as it best communicates their campaign in
purveying a quick and easy dining option that does not compromise on
freshness nor quality of the food.

Freshly endeavours to promote “healthy fast foods” &
conscious eating, as well as ethical and environmentally sustainable lifestyles
– all without the heavy price tag!

Concept 1

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“Freshly” forms the hero of our business – the fruits – whilst the droplets above represent the leaf / juices.
Together the logo alludes to carrots and oranges, and gives added meaning to the word – it actually looks fresh!
A bubbly, handwritten logotype to form lively, personable identity.

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Freshly blended juices, freshly tossed salads, and freshly wrapped … well … wraps!

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This is my favourite – a simulated ad campaign: almost as if you’re drinking straight from the fruit!

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Some rough concepts on uniform and packaging

Concept 2

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The hipster juice bar

The logo embraces the global trend – the indie / hipster Zeitgeist.
A contemporary take on hand-painted signage and chalkboard writing.
Incorporating the tagline “juicery & salad bar”to create a stacked logo.

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The logo could possibly be etched or lasercut onto wood for signage

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A variation of pop colours and striking imagery can be used as the backdrop of the
logo, further enhancing the overall aesthetics.

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Don’t know about y’all but I’m getting really thirsty!

More coming soon : )