Those of you who know me will know that my favourite hobby is to find a decent meal.
And growing up in Hong Kong with a family of amazing wok-throwers has made me into
a little bit of an Asian Food Snob (AFS syndrome haha)
When I moved to Brisbane 2 years ago and started working in the city,
a few colleagues of mine professed an un-dying love for a Vietnamese food nook
hidden in Rowes Arcade. My curiosity defeated my innate A.F.S skepticism and
I went for my first banh-mi in Brisbane.
Do you believe in love at first bite?
This humble, mind bogglingly delicious establishment is called Little Saigon Grill
Fast forward to 2013, I (now a devoted, giggly fan of theirs)
was extremely honoured to be approached by them for re-branding
as they relocate to a new restaurant space on 123 Albert Street (the Rio Tinto building)
catering for busy CBD workers as well as a creating a smart, casual dining spot.
The name “Little Saigon Grill” was inspired by the alluring and nostalgic fragrance of meat
seasoned in traditional spices, sizzling on tiny charcoal grills found throughout the streets of Vietnam
Owners Thanh and Tony both come from professional backgrounds
but bravely stepped away from their industries to follow their passion of food and hospitality.
Their philosophy is simple – to purvey authentic, wholesome dishes that is healthy and nutritious.
They insist on using top-notch, sustainable ingredients such as grass-fed angus beef
and freshly harvested herbs and vegetables from local growers.
Ensuring to create flavoursome meals that is free of artificial additives, colours, preservatives and MSG.
I believe the key to success is often multi -faceted : part hard work,
part knowledge, part luck, part attention to details …etc,
but it all comes down to this : loving what you do, and doing it with all your heart.
It has been so fulfilling working with them on this project, and watching how much care
and thought they pour into creating their dream restaurant.
The logo that I created for them is inspired by the hawker carts
on the streets of Vietnam, with an organic, hand-made touch.
these logos will also become packaging stickers
Business cards (front)
Business cards (back)
Wooden stamps are created to reward our “frequent slurpers”!
artwork for central wall – to be carried across into food tags, glass decals etc.
these sharp icons represent different aspects of life in Saigon
the noises you hear on the street, the variety of food
the pungent smells and dance of the flavours
We aim to take diners on a journey, to experience the vibrancy and energy of
Vietnamese street food & bustling food markets.
Our backdrop is the famous Cho Ben Thanh Market with its iconic red rooftops!
the passageway wall art
two images courtesy of the talented Eric Wolfinger -
and we will be featuring some of his photography in the space!
A sneak peak of the uniform :
As we send everything off to shop fitters and printers, I won’t disclose the menu just yet,
however I will leave your stomachs rumbling in anticipation with
some photos I took for Little Saigon Grill :
Their famous banh-mis Vietnamese baguettes,
with over 9 different, original flavours!
The official opening date will be announced shortly,
in the mean time, head over to the Facebook page to keep in touch!
All artwork, designs and photography © 2014 Charmaine Ng of Kunstkammer
all intellectual property of Little Saigon Grill and Charmaine Ng and may not be re-distributed
or used without the written authorisation.