This year has absolutely hurled by (I cannot believe it’s mid April!)
I’ve been on a design high –
squirreling away at night and working on several visual identities
for new brands across Brisbane and Sydney!
… And here’s a teaser!
Freshly is a juicery & healthy foods concept, purveying
nutritious, wholesome juices, salads and wraps.
Their first location will be in Brisbane – to be announced soon!
I created the name Freshly – as it best communicates their campaign in
purveying a quick and easy dining option that does not compromise on
freshness nor quality of the food.
Freshly endeavours to promote “healthy fast foods” &
conscious eating, as well as ethical and environmentally sustainable lifestyles
– all without the heavy price tag!
“Freshly” forms the hero of our business – the fruits – whilst the droplets above represent the leaf / juices.
Together the logo alludes to carrots and oranges, and gives added meaning to the word – it actually looks fresh!
A bubbly, handwritten logotype to form lively, personable identity.
Freshly blended juices, freshly tossed salads, and freshly wrapped … well … wraps!
This is my favourite – a simulated ad campaign: almost as if you’re drinking straight from the fruit!
Some rough concepts on uniform and packaging
The hipster juice bar
The logo embraces the global trend – the indie / hipster Zeitgeist.
A contemporary take on hand-painted signage and chalkboard writing.
Incorporating the tagline “juicery & salad bar”to create a stacked logo.
The logo could possibly be etched or lasercut onto wood for signage
A variation of pop colours and striking imagery can be used as the backdrop of the
logo, further enhancing the overall aesthetics.
Don’t know about y’all but I’m getting really thirsty!
More coming soon : )